When the extrovert-targeted beauty ads were shown to the extravert audience, those subjects were more likely to purchase the product than when the introvert-targeted ad was displayed on their Facebook page, in spite of the fact that the product was exactly the same. Slogans such as “Dance like no one’s watching (but they totally are)” or “Love the spotlight and feel the moment” were designed to attract extroverts, whereas the introvert-targeting ads stated that “Beauty doesn’t have to shout” or “Beauty isn’t always about being on show”.
They designed different versions of a beauty ad aimed at women based on the psychological trait of extraversion versus introversion. Our collection of subliminal recordings is designed to help your subconscious mind work towards your goals, enabling you to overcome mental barriers and achieve greatness in life. Looking into the “likes” of over 25,000 users, they classified those said Facebook users who liked “Parties” or “ Slightly Stoopid” as extroverts, and those who liked “ Stargate-SG1” or “Computers” as introverts (apparently the researchers believe that stereotypes are a valid starting point for these studies). Our subliminal messages for self-improvement and self-hypnosis can help you in amazing ways.
In their study, they used Facebook “likes” as a version of digital footprints, and focused on two personality traits: extraversion and introversion.
